Available on the purchase or lease of an eligible new 2024/2025/2026 model year Ford or Lincoln vehicle. Not available on Mustang® Dark HorseTM, Mustang GTD, F-150® Raptor®, Ranger® Raptor, Ford GT and Bronco® Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's or Lincoln Retailer's stock by 1/5/26. Limit of five purchase or leases per household during the program offer (PGM# 32518). Offer subject to dealer participation. May not be used/combined with any other Ford or Lincoln private offers. See an authorized Ford Dealer or Lincoln Retailer, or go to http://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32518). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.
Are You Eligible?
Active Duty
Register to receive the Ford Military Appreciation Cash Offer toward the purchase or lease of an eligible new Ford vehicle! Details about this exciting offer are below. For all you do for us, this is the least we can do for you.
Qualifying military and family members include:
- Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard
- National Guard, Reservists Serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
- Veterans Separated within the last 24 months
- Spouse/Surviving spouse, or other household members
Retirees
If you served, you save. It's as simple as that. Ford Motor Company will never forget all you gave to protect our country's freedom - and here's how we're going to prove it.
Qualifying military and family members include:
- Retirees
- - Regular Retirement
- - Reserve Retirement
- - Early Retirement (TERA)
- - Medically Retired
- Spouse/Surviving spouse, or other household members
Veterans
We can never fully "Thank You" for the sacrifices you've made for our Country – but helping you save is a start.
For those Ford customers that need to have adaptive equipment installed in their Ford or Lincoln vehicles, Ford offers up to $1000 through the Ford Mobility Motoring Program.
- Corporate Relationships with Disabled American Veterans (DAV), Paralyzed Veterans of America (PVA), and Veterans Advantage
If you are a veteran separated by more than 2 years, you might still be eligible for Bonus Cash as a member of the DAV, PVA, or Veterans Advantage.
Overseas Personnel
The Military Advantage Program (MAP) is an exclusive Vehicle Purchase Program created by Military AutoSource (MAS), the authorized Distributor of Ford vehicles for U.S. military personnel who are currently serving outside of the 50 United States.
Guarantees and Protections include:
- Privileged Overseas Military Personnel Pricing
- Lowest Price Guarantee
- Exclusive Rebates
- Guaranteed Price and Rebate Protection
- Protection from hidden charges
- - Protection from hidden charges
If you meet these criteria, we invite you to take advantage of the Military AutoSource (MAS) Program. Click here for the Overseas MAS Program location.